Love, Family and Business: How To Work With a Partner with Jens Grede

In this episode of Aspire, Emma Grede interviews her husband Jens Grede, who has been her partner for over 18 years in both personal and professional realms. Jens discusses his early life in a small Swedish town, his passion for skateboarding, and his eventual move to London to pursue a career in fashion. He narrates how he entered the media industry by offering to work for free and later started his own ventures due to the lack of opportunities. Both Emma and Jens delve into the significance of intuition in business and life, highlighting that success comes from recognizing opportunities, being patient, and having resilience. Jens recalls how anxiety has shaped his mindset, ultimately framing it as a superpower. They share insights on nurturing their relationship while managing busy careers and the importance of open communication. The episode emphasizes that the journey of entrepreneurship and life isn’t always linear, and many times creativity and opportunity stem from challenges.