Episode 19 - Pete Goldring - Does e-commerce work in 2025?

In this episode, Pete Goldring, the founder of Happy Stride, shares his experiences running an e-commerce business that specializes in colorful running shorts. He emphasizes that it has never been easier to start an online business due to accessible platforms and tools such as Shopify and ChatGPT, although proper market research is essential before launching.

Pete highlights that his brand focuses heavily on building a community, especially among runners in the UK. Using Instagram to engage with customers, he shares that Happy Stride is not just a product but a lifestyle and mental health brand. Pete cites his personal passion for running as a key motivator in transitioning from a successful career in advertising to entrepreneurship.

He recounts the inception of Happy Stride, revealing that he noticed a gap in the market for colorful running shorts during a park run event. Initially launched as a side project, the brand saw a surge in sales during the COVID-19 pandemic and has since expanded its product offerings.

Throughout the episode, Pete discusses the challenges and successes faced during his entrepreneurial journey, including consistent marketing efforts, building a loyal customer base, and navigating advertising costs. He emphasizes the importance of engaging with customers, leveraging social media, and maintaining a strong presence online.

Pete also shares insights into the future of Happy Stride, expressing aspirations for further growth, including diversifying product lines and potentially venturing into new sports areas. He believes in adopting a community-driven approach to product design, which fosters deeper customer connections and brand loyalty.