FOUNDER #17. Commando for 16 Years To Building £1 BILLION British CBD Business - Farard Darver

In this episode of the Eventful Lives podcast, host Dodge interviews Farad, who shares his journey from a 16-year military career to becoming an entrepreneur in the hemp industry. Farad recounts his experiences in the military, including moments of fear during combat and how those experiences have shaped his resilience and determination in business. He describes how he became reliant on painkillers after sustaining injuries in service, which led him to explore alternative treatments through hemp oil products.

Transitioning to entrepreneurship hasn't been easy for Farad. He emphasizes that nothing in the military prepared him for the struggles of starting a business, consistently acknowledging the hard work and dedication required. Despite challenges, Farad believes he is sitting on a billion-pound enterprise due to the potential of his product and his commitment to research and regulatory compliance.

Farad reflects on the importance of mentorship, support from the military community, and the significance of building a positive company culture. He also discusses the trials of navigating the changing landscape of the CBD market in the UK and abroad. With a focus on building a trustworthy brand, he highlights his relationships with athletes and sports teams as brand ambassadors, promoting the product's efficacy. Farad is currently seeking investment and guidance to scale his business as he approaches significant growth.