19. Attraction Offer. Free Pick Your Price. | $100M Lost Chapters Audiobook

In this episode, the speaker recounts a car wash experience during the COVID-19 lockdown, where a young girl offered free car washes in exchange for donations to support workers. This encounter led to a revelation about the 'Pick Your Price' sales strategy. The speaker emphasizes that this approach allows businesses to attract customers by presenting free services while encouraging donations.

The speaker shares specific examples applicable to various industries such as gyms, lemonade stands, dental clinics, and coaching, explaining how to implement this pricing strategy. Businesses can set a base price and encourage customers to pay more to unlock additional bonuses, creating goodwill while also generating revenue. The fundamental idea is that customers feel empowered to choose their contribution, fostering a supportive customer relationship and increasing potential upsells.

Finally, the speaker suggests that this strategy works particularly well in low-trust environments as it naturally builds goodwill and drives customer engagement. An example from an art gallery demonstrates this blend of altruism and capitalism, where customers tend to pay at least halfway in the price range to support the artist. The episode concludes by encouraging listeners to consider this strategy for their businesses, especially in creative ways to adapt it to their own contexts.