How To Sell Services To The Ultra Wealthy | Ep 957

This episode features discussions with two business owners seeking to improve their revenue. The first guest runs a membership business currently generating around $1 million annually, aiming for $3 million. She struggles with long customer acquisition costs, taking about six months to make customers profitable. The host advises her on structuring membership offers and bonuses to enhance customer lifetime value (LTV), suggesting that she prioritize selling annual memberships upfront with exclusive bonuses. Additionally, they discuss a 'mop up' campaign to convert potential customers after a five-day challenge event.

The second guest is from a service-based business selling to ultra-high-net-worth clients, currently at $1.6 million and targeting $10 million by year-end. The conversation explores restructuring pricing tiers, offering a more cohesive package that adds an annual retainer option to generate recurring revenue. The host emphasizes simplifying their offer, reducing the number of tiers, and embedding yearly consultations in their pricing structure, suggesting that their service should be framed as valuable continuity for clients. The episode concludes with actionable advice for each business, focusing on maximizing revenue while controlling customer acquisition costs.