If I Wanted To Scale A Service Business In 2026, Here's What I'd Do | Ep 999

In this episode, Kyle and Ariel share details about their business, Couplepreneurs, which helps entrepreneurial couples improve their businesses while maintaining their relationships. They discussed their revenue of approximately $480,000 and profit margins while expressing concerns about customer acquisition costs and constraints on their time. Alex Hormozi provides guidance based on his own experiences and successes in scaling businesses. He stresses the importance of revising their offers to create more value and reduce the need for constant personal availability, suggesting that they focus on higher leverage activities while maintaining customer satisfaction.

Hormozi critiques their customer acquisition tactics, such as their current five-day challenges, favoring a more efficient 'date night' event format which encompasses education and sales at once. He believes this could attract more couples to their programs. Kyle and Ariel currently utilize Facebook ads to run challenges and lead generation but face challenges like high customer acquisition costs and declining attendance rates. Hormozi emphasizes improving their advertising strategy and refining their sales funnel without losing the essential client connection.

Overall, he encourages them to rethink how they structure their offerings and marketing, recommending clear benefits and a more engaging format to resonate with their target audience. By shifting focus to a more compelling, simplified offer and adjusting their delivery methods, Hormozi believes Kyle and Ariel can optimize their time and improve their business finances sustainably.