Has the US finally fallen in love with football?

In this episode of The Guardian, host Helen Pitt discusses the increasing popularity of soccer in the U.S., particularly in the context of the World Cup. The conversation features Jeff Reuter, a soccer correspondent who shares his journey in soccer, noting how American perceptions of the sport have changed over time. Historically, soccer struggled to gain a foothold in the U.S. due to cultural differences—many Americans are raised playing sports that involve using their hands, making the concept of continuously played soccer less intuitive. Reuter explains that while many Americans were skeptical before the World Cup, the tournament has sparked a newfound interest.

The episode notes how the landscape has shifted, with better broadcasting and a more sophisticated understanding of soccer among American fans. Reuter highlights that the U.S. soccer community is learning to embrace its unique culture of support, even as it deviates from traditional chants common in European football. The welcoming atmosphere for international fans during the tournament is highlighted, contrasting with past political tensions in the U.S. Reuter also discusses the implications of FIFA's decisions, the role of sponsorship, and how they affect the experience of American soccer fans. Ultimately, the episode considers the potential lasting impact of the World Cup on American soccer culture and the future of fandom in the country.