The Power of Personal Branding with Paris Hilton

In this episode, Paris Hilton explores the concept of personal branding with host Emma Grede. Paris shares how she developed her brand authentically over the past 20 years, starting with her fragrance launch and expanding into various product lines reflecting her personality. She emphasizes staying true to oneself as the key to maintaining consistency and popularity in her brand, associating it with fun and a sense of joy amidst life's challenges.

Paris reflects on her evolution as a businesswoman, overcoming misconceptions and showcasing her multifaceted talents. She notes how the reality show 'The Simple Life' initially shaped public perception but also provided her with an opportunity to build a brand. Paris describes her drive to create a legacy beyond her family's name, highlighting her role as an entrepreneur and advocate, particularly in protecting children through her advocacy work, which has led to significant legal changes.

The conversation shifts towards Paris's daily life and how she manages a busy schedule, balancing work and motherhood. She discusses her commitment to her skincare brand, her extensive beauty routine, and how her interests in skincare and wellness stem from a desire for quality and effectiveness in products. Lastly, she reflects on the influence of her husband, shares her perspective on work-life balance, and expresses her hopes for the future, centered on continued personal and professional growth.