#95 How To Speak Like A Top 1% CEO
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This episode is titled:
#95 How To Speak Like A Top 1% CEO
Notable Quotes
"Speak in headlines. Start with the point, not the preamble."
"Leaders earn respect by voicing uncomfortable truths."
"The best leaders use warmth and competence and they use them like a scalpel, not a sledgehammer."

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Get More InsightsEpisode Summary
In this episode of the Big Deal Podcast, Codie Sanchez discusses communication techniques that can help individuals command attention and respect in professional settings. She starts by advising listeners to speak in headlines, presenting the main point upfront to engage audiences immediately.
Sanchez elaborates on the importance of decisive speech, avoiding hedging language, and using clear, direct statements to signal competence. She uses examples to illustrate how to approach conversations effectively, whether in brief interactions or deeper discussions, while showcasing warmth and trustworthiness.
The podcast dives into non-verbal cues, recommending gestures like a head tilt for warmth and confident posture to convey authority. Sanchez also emphasizes cutting unnecessary words to add weight to one’s statements, making sure every word carries significance.
She advises mastering pauses after delivering important points, allowing thoughts to resonate with the audience. Sanchez underscores storytelling over statistical presentation, noting that narratives engage listeners better than raw data.
Moreover, Sanchez suggests a structure for communication by employing the three-point rule and the importance of framing conversations to guide the narrative. She warns against showing vulnerability in professional settings and highlights the necessity of addressing uncomfortable truths openly, as this earns respect from colleagues.
Finally, she concludes with the essentiality of ending discussions with a clear call to action, ensuring people leave meetings with a definitive direction. Sanchez encourages listeners to analyze their communication style and balance warmth and competence to elevate their leadership presence.
Sanchez elaborates on the importance of decisive speech, avoiding hedging language, and using clear, direct statements to signal competence. She uses examples to illustrate how to approach conversations effectively, whether in brief interactions or deeper discussions, while showcasing warmth and trustworthiness.
The podcast dives into non-verbal cues, recommending gestures like a head tilt for warmth and confident posture to convey authority. Sanchez also emphasizes cutting unnecessary words to add weight to one’s statements, making sure every word carries significance.
She advises mastering pauses after delivering important points, allowing thoughts to resonate with the audience. Sanchez underscores storytelling over statistical presentation, noting that narratives engage listeners better than raw data.
Moreover, Sanchez suggests a structure for communication by employing the three-point rule and the importance of framing conversations to guide the narrative. She warns against showing vulnerability in professional settings and highlights the necessity of addressing uncomfortable truths openly, as this earns respect from colleagues.
Finally, she concludes with the essentiality of ending discussions with a clear call to action, ensuring people leave meetings with a definitive direction. Sanchez encourages listeners to analyze their communication style and balance warmth and competence to elevate their leadership presence.
Key Takeaways
- Start conversations with headlines to immediately capture attention.
- Use decisive speech with clear and direct language to signal competence.
- Employ warmth cues, such as gestures and body language, to build trust.
- Master the pause to let ideas resonate and maintain authority.
- Tell stories instead of just presenting statistics to engage listeners.
- Frame conversations effectively and end with a clear call to action.
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