Do Epic Stuff & Then Talk About It | Ep 957
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This episode is titled:
Do Epic Stuff & Then Talk About It | Ep 957
Notable Quotes
"You can get whatever you want in life as long as you help enough other people get what they want."
"You're playing right now to not be poor rather than to be rich."
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Get More InsightsEpisode Summary
The podcast features a conversation about a $1.2 million pool service and repair company grappling with hiring and retaining skilled workers. The discussion reveals a 93% customer retention but highlights an issue with maintaining trained employees, whom the owner believes are leaving for higher-paying opportunities in HVAC, plumbing, and electrical fields. The episode unfolds into a deep dive into the sales process, focusing on improving the close rate from 30% to increase prices and, consequently, profits. Hormozi and the business owner discuss the effectiveness of their marketing strategy, their current spending on Google Ads, and the number of leads generated. They brainstorm ways to boost revenue by adjusting how quickly leads are contacted, suggesting immediate follow-ups to improve conversion rates significantly. The episode concludes with actionable insights for enhancing employee incentives and optimizing marketing efforts, emphasizing a proactive approach to business growth.
Key Takeaways
- Improving the sales process can lead to increased prices and profits.
- Quickly contacting leads can double conversion rates.
- Incentivizing employees enhances retention and productivity.
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