Ep. 20 - Harry Harvey - Does celebrity endorsement still work?

Harry Harvey, founder of Garage Style, a modular flooring company, shares insights on his journey from working in the family business to scaling up through celebrity endorsements. He has collaborated with over 250 celebrities, including notable figures like Connor Benn and Mrs. Hinch. Initially, Harry relied on social media for growth, but he notes that while the model worked well in the past, it has become more saturated in recent years, requiring strategic partnerships in return for services. Harry discusses his family's entrepreneurial spirit, with a lineage of inventors and business owners, influencing his career path.

During the podcast, Harry elaborates on various projects, including installing flooring for luxury brands and how celebrity endorsements, while still effective, require more consideration nowadays. The conversation delves into the logistical challenges of growing a business, including managing cash flow after investing in property and staff. He emphasizes the importance of networking within the entrepreneur community and acknowledges the value of both personal and professional growth as they navigate the challenges of running a business. By diversifying product offerings beyond just flooring, looking into e-commerce, and utilizing social media, Harry aims to expand his brand further.

He concludes by discussing the growth ambitions for Garage Style, aiming for significant revenue targets while maintaining a healthy work-life balance amidst the demands of entrepreneurship.