I would hire this entrepreneur to run my online shop! - Carina McLeod

In this episode, host James Martin interviews Karina McLeod, an accomplished entrepreneur with a background at Amazon. Starting her career at Amazon in 2004, Karina discusses her journey through the e-commerce landscape and how she transitioned into operating her own business. She provides insights on working with various brands, from established names like Panasonic to emerging startups, and how her company helps them establish their online presence.

Karina reflects on her time at Amazon, describing it as a 'Wild West,' where she learned about the entrepreneurial spirit and the dynamics of a rapidly growing company. After leaving Amazon for a brief period at Tesco, she returned to explore new opportunities and ultimately took a break to travel in Latin America, where she discovered her passion for building businesses.

Now operating her agency focused on e-commerce, she highlights the challenges of navigating the online marketplace and the importance of authenticity in branding. She discusses her strategies for fostering a strong company culture despite being a remote team and reflects on the lessons learned from her leadership journey, such as the need for effective communication and setting clear expectations.

Additionally, Karina shares her enthusiasm for staying on top of trends in e-commerce, particularly the growing influence of platforms like TikTok. She closes the conversation by urging entrepreneurs to ask for help, recognize their worth, and embrace the challenges that come with running a business. The episode is filled with valuable tips and reflections on both personal and business growth.