Storytelling is how you win in politics now. This is why the far right is winning

In this episode, the host examines the recent wave of protests against housing asylum seekers in hotels across the UK. He discusses how media narratives shift focus depending on various socio-political factors—including salience, which dictates which issues dominate public conversation. With a historical context of economic discussions becoming overshadowed by rising anti-immigration sentiment, the host emphasizes the increasing media attention on refugee issues rather than wealth inequality.

The conversation dives into personal experiences within the media landscape, highlighting the importance of controlling salience in discussions. The host reflects on his early media appearances where topics were narrowed down to mundane details, showcasing how that tactic can derail broad economic discussions. Furthermore, he introduces the concept of storytelling, arguing that political narratives create public demand for change. When people feel disconnected from their economic realities, they become vulnerable to simplistic narratives, especially from far-right groups that effectively communicate through engaging stories.

Additionally, the host notes that the current bifurcated society leads to disempowered lower classes feeling alienated from decision-makers who no longer resonate with their struggles. He draws parallels between societal distrust and the spread of new ideas through citizen journalism on social media platforms. The episode closes with an urgent call to action for those on the left to unify their messaging and address inequality proactively, offering a vision of solidarity to counter division among working people.