Advice Line with Chieh Huang of Boxed

In this episode of The Advice Line on How I Built This Lab, Guy Raz is joined by Chieh Huang, co-founder of Boxed. Chieh shares his experiences since launching Boxed in 2013, which became an online bulk retailer for common household items but faced bankruptcy by 2023. Despite these challenges, Chieh reflects on the lessons learned and the people he met along the way. After taking time off, he launched a new company called Pelgo, focused on providing affordable outplacement services for individuals facing job transitions due to AI-related changes.

As they move into the advice segment, callers share their business challenges, including Alec, who runs Surfing Cow, a skincare brand using beef tallow as an ingredient. The duo advises Alec on scaling his production and marketing strategies to meet increasing demand. They also discuss market opportunities and the need for a solid manufacturing partner.

Another caller, Jessica from Tail Cinch, seeks guidance on brand awareness and growth. Guy and Chieh suggest exploring new platforms like Chewy to reach equine customers and emphasize the importance of innovation in her product offerings.

Lastly, Eli from Makor Coffee discusses his organic coffee blend designed to combat inflammation. He faces challenges with brewing conditions and customer satisfaction. Guy and Chieh provide ideas on how he might modify his product for easier use in office settings and the potential for creating single-serve options. The episode closes with Chieh sharing advice for aspiring entrepreneurs, focusing on the value of the journey over the outcomes.