Advice Line with Justin McLeod of Hinge

In this episode of How I Built This Lab, Guy Raz welcomes back Justin McLeod, the founder of dating app Hinge. McLeod shares the evolution of Hinge since his last appearance and discusses new initiatives aimed at addressing the loneliness epidemic and promoting intentional dating.

McLeod emphasizes that Hinge is designed to encourage users to engage in real-life connections rather than remain glued to their screens. He reflects on the shift towards digital interaction and the need for products that intentionally support social health.

The episode shifts to the Advice Line segment, where Raz and McLeod assist callers facing business challenges. The first caller, Jessica from Guess Where Trips, seeks advice on launching self-guided mystery road trips successfully in new markets, particularly outside her home base in Ontario. McLeod recounts his experience launching Hinge in various cities, highlighting the importance of building critical mass in a new market through promotional events and word of mouth.

The next caller, Nick from Framework Doors, discusses ways to generate word-of-mouth marketing for his custom-designed security doors. Raz and McLeod suggest ideas like creating memorable delivery experiences and leveraging connections to enhance product visibility. Chandler from Archive 22, the final caller, seeks advice on making his hand-drawn artwork more appealing in a fast-paced online market. They discuss enhancing the storytelling aspect of his marketing and considering additional product lines to attract customers.

The episode concludes with Raz reflecting on the importance of asking for help and seeking mentorship in entrepreneurship.