£40k/Month Foot Clinic with Massive National Potential (4k)

In this episode, the host welcomes Damien Murray from Foot Medic Group, which aims to create a national chain of podiatry clinics similar to the Specsavers model. Currently, the group operates five clinics, with aspirations to grow; however, Damien acknowledges that they are capping revenue per clinic to ensure future buyers can afford to purchase the business.

James Sinclair challenges Damien on this model, suggesting that propping up revenues may be hindering potential business growth and advising a shift toward a franchise model rather than a joint venture approach. He highlights the benefits of owning the properties where the clinics operate, which would not only provide stable revenue but also mitigate risks of losing franchisees.

The discussion also touches on marketing tactics, with James emphasizing the need for effective follow-up strategies after meeting potential clients at trade shows. He praises Foot Medic's website for its clear messaging and suggests further enhancements.

As the episode progresses, Damien outlines his desire to grow Foot Medic to meet the high demand for podiatry services, share his practices with new podiatrists, and ensure a robust legacy. The pair explore challenges in staffing, property acquisition, and overall market positioning within the healthcare sector. The episode wraps up with a focus on the importance of adapting to the current trends in healthcare and marketing, steering clear of traditional methods in favor of innovative practices to connect better with customers.