£4M/Year Marketing Agency but Needs Help Building the Right Team (4k)

In this episode, hosts James Sinclair and James Burton speak with entrepreneur Elliot, who has achieved £4 million in revenue in just his second year with his outdoor advertising agency, Exciteoo. While celebrating his success, Elliot shares his challenges, primarily in scaling his business and finding the right managerial talent to help him lead as he steps back from daily operations. He wants to ensure that the company grows without collapsing under the weight of its ambitions.

Elliot discusses the competition in outdoor advertising and highlights the need for strong leadership to manage future growth, especially as they aim to reach £10 million in revenue. He reflects on whether to diversify service offerings or focus strictly on their core competencies in outdoor media buying. The hosts suggest that buying other established agencies could be the key, as it would provide instant access to experienced staff and help manage the increased workload without the risks associated with recruitment.

In addition to discussing business strategies, conversation turns to health and well-being as entrepreneurs. Elliot expresses that he often gives everything to the business at the expense of his personal life, and while he admires hard work, he is still searching for a way to balance it all. The episode ends with a lighthearted discussion on advertising facts and concludes with wanting to share more about the importance of marketing and business relationships as tools for sustainable growth.