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I’ve run 75+ businesses. Here’s why you’re probably chasing the wrong idea. | Andrew Wilkinson (co‑founder of Tiny)

by Lenny Rachitsky

Lenny's Podcast: Product | Career | Growth

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Notable Quotes

"Fish where the fish are."
"Easy choices, hard life. Hard choices, easy life."
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Episode Summary

In this episode, Andrew Wilkinson, co-founder and CEO of Tiny, discusses his extensive experience in starting and running a variety of companies. He shares valuable advice on how to come up with great startup ideas, emphasizing the importance of choosing business models that have less competition, akin to 'fishing where the fish are'. He advises aspiring entrepreneurs to look for niche markets rather than going after popular but oversaturated ideas. Wilkinson reflects on his own journey, recounting how he initially launched a web design agency and faced failures with several other businesses due to lack of understanding of the market.

The conversation also explores how AI is changing the landscape of business and work. Wilkinson shares his fascination with AI tools, revealing that he automates much of his work and personal life using AI, which he believes is significantly impacting jobs and productivity.

Another crucial aspect of the discussion is on personal happiness, wherein Wilkinson opens up about medication for ADHD and how it has profoundly affected his mental health. He shares insights on how wealth does not equate to happiness and stresses the need to address one's mental well-being. Lastly, he encourages individuals to seek professional help if they're facing similar struggles with anxiety or focus.

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Episode Summary

In this episode, Andrew Wilkinson, co-founder and CEO of Tiny, discusses his extensive experience in starting and running a variety of companies. He shares valuable advice on how to come up with great startup ideas, emphasizing the importance of choosing business models that have less competition, akin to 'fishing where the fish are'. He advises aspiring entrepreneurs to look for niche markets rather than going after popular but oversaturated ideas. Wilkinson reflects on his own journey, recounting how he initially launched a web design agency and faced failures with several other businesses due to lack of understanding of the market.

The conversation also explores how AI is changing the landscape of business and work. Wilkinson shares his fascination with AI tools, revealing that he automates much of his work and personal life using AI, which he believes is significantly impacting jobs and productivity.

Another crucial aspect of the discussion is on personal happiness, wherein Wilkinson opens up about medication for ADHD and how it has profoundly affected his mental health. He shares insights on how wealth does not equate to happiness and stresses the need to address one's mental well-being. Lastly, he encourages individuals to seek professional help if they're facing similar struggles with anxiety or focus.

Key Takeaways

  • Start small and focus on niche markets with less competition.
  • AI is transforming the job landscape; individuals should adapt to using AI tools.
  • Happiness is not determined by wealth; addressing mental health is crucial.

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