I Launched A Viral Water Brand In 8 Weeks

In this episode, Dan Porter shares the origin story of 6-7 Water, a brand that rapidly gained popularity through its association with a TikTok meme created by Taylor Kinney, a high school basketball player. Ashby and Porter delve into the impact of the NIL (name, image, likeness) movement on college athletes, highlighting how players can now capitalize on their popularity through endorsements and social media engagement.

Porter explains how the meme 'six, seven' quietly exploded on TikTok, becoming a cultural phenomenon that transcended basketball. With 6-7 Water, the goal was to leverage this unexpected virality since water is universally consumable and easily marketable. He recounts how within eight weeks, they designed and manufactured the product, capturing the brand's essence which resonates with a younger audience.

They discuss the challenges and opportunities in reaching Gen Z and emphasize the importance of community engagement. Porter stresses the need to build authentic relationships with fans through direct interaction on social media, noting that responding to comments and fostering a sense of community has been crucial for the brand's growth. He shares insights on how their strategy includes surprising marketing tactics and engagement methods that resonate with the youth culture.

Through a blend of humor, authenticity, and grassroots initiatives, 6-7 Water aims to carve out its niche and potentially revolutionize how college athletes can monetize their image while giving them a platform to express themselves creatively.