Community is the ONLY Barrier to Entry

In this engaging episode, Simon hosts a live version of 'Simon Says,' where entrepreneurs take the stage to share their dreams and challenges. Each participant spends a minute discussing their aspirations, followed by questions and support from Simon and the audience for the next three minutes. The theme is about the necessity of seeking help to achieve dreams, emphasizing that success is rarely achieved alone.

The first dreamer shares their vision of creating a sunscreen brand that appeals to a younger audience, highlighting the need for more engaging packaging. Simon challenges them to think about influencer marketing and branding strategies. The conversation revolves around how to create a product that not only stands out visually but also effectively communicates its health benefits.

Another participant, Sarah, advocates for allergy education in schools, aiming to have a designated allergy lead in every institution. Simon provides connections to potential sponsors and discusses strategies to attract more funding.

Saskia and Lisa introduce their brand, The Biscuitary, which focuses on spreading kindness through personalized biscuits. They seek strategic partnerships to scale their business and tap into regular orders instead of one-off sales. Simon's suggestions revolve around creating promotional partnerships and leveraging influencer connections.

Stacey, who promotes franchising to younger generations, emphasizes the issue of student debt. She advocates for educating young people about franchising as a viable career option. Simon notes both the potential income from franchisees and the importance of marketing.

The episode concludes with more dreamers sharing their initiatives, including a platform for maternal health and a writing tool aimed at helping people with dyslexia. Simon reinforces the importance of community, marketing, and the willingness to ask for help, leaving listeners with valuable insights into entrepreneurship.