Why Most Charities Fail – And What to Do Instead
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Simon Says
This episode is titled:
Why Most Charities Fail – And What to Do Instead
Notable Quotes
"If you are genuine about wanting to help people and you're transparent in your accounts, you can make money as a normal business."
"Sometimes you need to understand that sales is the key to making any business work."
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Get More InsightsEpisode Summary
In this episode, Simon speaks to various callers, each with unique entrepreneurial aspirations. The first caller, Alex, aims to grow 'Generation Soil', a community interest company focused on soil awareness and composting. Simon discusses the potential drawbacks of the community interest company model and suggests transitioning to a limited company for better scalability and funding opportunities. He emphasizes building transparent revenue streams and suggests exploring sponsorships and social media for growth.
The next caller, Rohan, operates a bookkeeping firm and is seeking clients in the UK. Simon underscores the importance of a compelling sales pitch and the need for targeted outreach rather than generic emailing. He encourages Rohan to refine his messaging and focus on the unique value he can offer to clients.
Elish, a caller seeking to develop a mental health-focused antenatal class, needs marketing strategies for a service that people may not realize they need until they require support. Simon recommends creating engaging content, potentially through social media, to raise awareness.
Chloe, another caller, expresses her confusion about her career path. Simon engages in a deeper conversation about her past experiences and identifies a potential niche in helping others find the right life partners based on her experiences with absent parents. He encourages her to create content and share her knowledge to help others.
The episode also features Ben, co-founder of a startup addressing single-use plastic in food delivery with a bamboo product. He faces challenges with manufacturing and sourcing, highlighting the difficulty of scaling eco-friendly practices. Simon suggests exploring partnerships and localized production to align the business with its environmental mission. Overall, Simon's advice stresses the importance of authentic engagement, strategic outreach, and finding unique value propositions to grow their businesses effectively.
The next caller, Rohan, operates a bookkeeping firm and is seeking clients in the UK. Simon underscores the importance of a compelling sales pitch and the need for targeted outreach rather than generic emailing. He encourages Rohan to refine his messaging and focus on the unique value he can offer to clients.
Elish, a caller seeking to develop a mental health-focused antenatal class, needs marketing strategies for a service that people may not realize they need until they require support. Simon recommends creating engaging content, potentially through social media, to raise awareness.
Chloe, another caller, expresses her confusion about her career path. Simon engages in a deeper conversation about her past experiences and identifies a potential niche in helping others find the right life partners based on her experiences with absent parents. He encourages her to create content and share her knowledge to help others.
The episode also features Ben, co-founder of a startup addressing single-use plastic in food delivery with a bamboo product. He faces challenges with manufacturing and sourcing, highlighting the difficulty of scaling eco-friendly practices. Simon suggests exploring partnerships and localized production to align the business with its environmental mission. Overall, Simon's advice stresses the importance of authentic engagement, strategic outreach, and finding unique value propositions to grow their businesses effectively.
Key Takeaways
- Transitioning from a community interest company to a limited company can enhance scalability and funding opportunities.
- Compelling sales pitches and targeted outreach are crucial for attracting clients in competitive markets.
- Creating engaging content on social media can raise awareness for services that people may not realize they need until they require them.
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