Brewdog Founder: The Untold Story Of One Britain’s Fastest Growing Companies: James Watt

In this episode, James Watt, the co-founder of BrewDog, shares his personal and professional journey, from starting the brewery in Scotland to its expansion in the U.S. and its commitment to sustainability. He reminisces about his upbringing in a small fishing village and how early challenges, including bullying and a strained relationship with his mother, shaped his perspective as a business leader. Watt reflects on the loneliness of being a CEO and the intense pressures of managing a rapidly growing business, especially in the context of facing criticism from former employees regarding workplace culture.

Watt acknowledges the valid criticisms leveled against BrewDog, admitting that during a period of hypergrowth, the team was pushed too hard and that institutional changes for better employee support were needed. He emphasizes the importance of having a transparent company culture and actively listening to feedback from employees. The conversation touches on mental health, with Watt discussing his own experiences with anxiety and the impact of therapy on his leadership style.

He highlights BrewDog's ambitious sustainability goals, including becoming the world's first carbon-negative brewery and investing in reforestation projects. Finally, Watt encourages entrepreneurs to understand finance deeply, as it is critical in running a successful business. Overall, the episode offers a raw and honest look at the complexities of leadership, personal growth, and the drive for positive change in the brewing industry.