Building a $3,000,000 Business for a Stranger in 57 Mins | Cash Cows | Ep 867

This episode features a consultation between Alex Hormozi and Ben, the co-founder of Unfiltered Hospitality, which specializes in beverage program development for bars and restaurants. Ben shares his struggles with inconsistent revenue, having generated $1.1 million in 2024 with just $123,000 in net profit. He expresses his ambitious goal of tripling revenue to $3 million by the end of 2025. However, he faces challenges in attracting suitable clients willing to invest in his core offering, priced at $30,000.

Alex outlines the need for Ben to optimize his business funnel and rethink his offers. He suggests targeting more established restaurants generating over $4 million in revenue, simplifying the sales approach, and possibly introducing a lower-priced entry-level service around $5,800, which could be easier to sell. He emphasizes that currently, Ben's cost to acquire a customer (CAC) is significantly high at $12,000, indicating a mismatch between his offer and his target market.

Throughout their discussion, they delve into sales processes, marketing strategies, and how to better align services with the needs of prospective clients. Alex stresses the importance of providing valuable lead magnets and refining advertisements to attract the right clientele. The episode culminates in Ben feeling empowered with a clearer roadmap for his business growth, while Alex encourages him to leverage the upcoming changes to enhance revenue and client satisfaction.

Key Takeaways

• Optimize sales funnel and offers to better match client expectations.
• Target higher revenue restaurants for a more reliable client base.
• Introduce a lower entry price offer to ease potential clients into higher-priced services.