Copy This Marketing Strategy, It'll Blow Up Your Business | Ep 920

In this episode, the host outlines the Affiliate Marketing structure being used for his upcoming $100 million product launch. He begins by defining an affiliate as a lead-getter who promotes products to their audience in exchange for money or other incentives. A critical first step is to consider the offer made to affiliates — whether monetary, complimentary items, or a combination. The host emphasizes the importance of making the offer appealing not only to the affiliate but also to their audience, with the key aim of fostering goodwill and engagement.

The episode delves into setting up a two-tiered affiliate structure catering to both high-level affiliates and the average individual. The host shares examples of incentives that will spur engagement, such as exclusive in-person events and raffles for lower-tier affiliates. He explains that making the offer substantial and compelling can enhance the likelihood of affiliates promoting the product.

Next, the host discusses creating an affiliate sales page that clearly communicates the offers and the required actions for affiliates. He emphasizes the need to support affiliates by providing pre-written marketing materials and behind-the-scenes data that can assist them in their efforts. The episode also touches on the importance of outreach to existing affiliates and assisting them in their promotional activities.

To ensure success, the host advises establishing onboarding procedures for affiliates, creating fast rewards, and offering real-time feedback through leaderboards to maintain engagement and motivation. Throughout the discussion, he underscores the significance of making the affiliate program beneficial for all parties involved: the product owner, affiliates, and their audiences. In conclusion, efficient affiliate marketing can scale up advertising efforts and drive substantial traffic by leveraging others' audiences effectively.