Throwback: Expect Uncertainty | Ep 929
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The Game with Alex Hormozi
This episode is titled:
Throwback: Expect Uncertainty | Ep 929
Notable Quotes
"The past is not as good as we remember it to be."
"If you change the sales script, we're going to have a decrease in sales by 20% for them to learn the new script."
"Your business will never be perfect. Some things stay messed up, and that's okay because it actually still yields a better business."

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Get More InsightsEpisode Summary
In this episode, the speaker reflects on the stress and uncertainty inherent in entrepreneurship, highlighting that while the past may seem ideal in retrospect, the journey often involves significant challenges. He outlines a framework for strategizing in business, emphasizing the need to prioritize resources effectively amidst the multitude of options available.
The discussion pivots towards a practical approach to strategic planning, focusing on three main objectives that should guide decision-making: increasing the number of customers, boosting the lifetime gross profit per customer, and reducing risk. The speaker shares insights from working with portfolio companies, illustrating the need to evaluate and prioritize business decisions based on these objectives.
He introduces a simple framework for teams to assess initiatives, clarifying that changes should yield a significant increase in performance to justify their risks. The speaker emphasizes that, due to the often-inherent performance decrement associated with change, only substantial improvements should warrant alterations in processes or strategies.
Additionally, there is an emphasis on the importance of an effective team and the necessity for high standards in execution. The episode wraps up with a special offer: a free Scaling Roadmap designed to aid listeners in navigating the challenges of scaling their businesses effectively.
The discussion pivots towards a practical approach to strategic planning, focusing on three main objectives that should guide decision-making: increasing the number of customers, boosting the lifetime gross profit per customer, and reducing risk. The speaker shares insights from working with portfolio companies, illustrating the need to evaluate and prioritize business decisions based on these objectives.
He introduces a simple framework for teams to assess initiatives, clarifying that changes should yield a significant increase in performance to justify their risks. The speaker emphasizes that, due to the often-inherent performance decrement associated with change, only substantial improvements should warrant alterations in processes or strategies.
Additionally, there is an emphasis on the importance of an effective team and the necessity for high standards in execution. The episode wraps up with a special offer: a free Scaling Roadmap designed to aid listeners in navigating the challenges of scaling their businesses effectively.
Key Takeaways
- Entrepreneurship is fraught with uncertainty, making effective resource allocation crucial.
- A clear strategy based on increasing customers, maximizing profit per customer, and reducing risk can significantly enhance business outcomes.
- Changes to established practices should only be made if they promise substantial improvements, as the cost of change can be detrimental.
- Team capability is critical to executing strategies effectively, and high standards must be maintained.
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