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Throwback: How I Made My First Million (In Profit) | Ep 258

by Alex Hormozi

The Game with Alex Hormozi

"The journey is long, and you accumulate these skills and beliefs over time."
"Your work works on you more than you work on it."

Alex Mosey discusses how he transitioned from a life of financial struggle to becoming a millionaire. The pivotal moment came after a serious car accident that prompted him to reassess his business strategies and priorities. Before this change, he was preoccupied with revenue without regard for profit, which left him financially desolate despite high earnings from multiple ventures. He realized he was overextended, managing nearly ten businesses at once, which hampered his ability to excel in any of them.

After the accident, Alex decided to focus solely on Gym Launch, selling off his other businesses. The transition came with substantial difficulties, including challenging relationships with business partners and confronting his own financial reality. Despite closing several gyms and operating with minimal funds, the initial results of his focused effort in Gym Launch were promising.

Alex highlights that he and his partner, Layla, began to see success in generating substantial sales by doing gym launches. However, during this time, they faced additional setbacks, such as processing difficulties with money and a significant proportion of refunds from sales, which strained their operations and finances.

Throughout this period, Alex emphasizes the need for resilience, stating that success is not a straight line but rather a series of challenges and lessons learned along the way. He concluded that the skills and experiences gained during hard times ultimately enabled him to create a successful consulting business that grew rapidly through word of mouth and proven success stories. His eventual focus on licensing his services helped him scale his income tremendously. The message is clear: the journey of entrepreneurship is about developing the resilience and skills necessary to navigate the ups and downs, eventually leading to significant financial success.

Key Takeaways

  • Focus on profit rather than just revenue to ensure sustainable growth.
  • Overcoming constraints and limiting beliefs is crucial for success.
  • Resilience through challenges can lead to invaluable skills and opportunities.
  • Transitioning to better business models can increase profit margins.

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