Throwback: Nobody Knows You Exist. Advertise More | Ep 936

In this episode, the speaker shares insights on advertising strategies for businesses, particularly during their early growth stages. The importance of advertising is highlighted, especially as many businesses fail to reach their audience, leading to limited awareness of their products or services. The speaker recounts their experience of launching a book, noting that despite extensive promotional efforts, only a few individuals were aware of the launch.

The speaker stresses that repetition in advertising is crucial, as audiences often need reminders rather than fresh messages. They advocate for a consistent approach in content creation, outreach, and ad spend. By doing so, businesses can establish a presence in the market and ensure they remain top-of-mind for potential customers when they eventually decide to make a purchase.

As businesses reach different revenue milestones, the focus of their advertising strategies should shift. Up to $100,000 a month, all efforts should be dedicated to advertising, while also ensuring that the product meets customer needs. Once this threshold is crossed, it becomes essential to fix product-related issues before expanding into new marketing channels. The speaker underscores the allure of maintaining a single channel of acquisition until a solid foundation is established, advising to delay the introduction of new channels until the business is sufficiently stable.

Finally, a significant point made in the episode is the unification of sales and advertising under one department, suggesting that this can streamline operations and create a more efficient process for converting leads into customers. Essentially, the episode imparts valuable lessons on the critical role of advertising in sales, the balance between product enhancement and customer acquisition, and the need for a strong foundational strategy before scaling.