Why People Don’t Buy Your Offer | Ep 897

In this episode, Alex Hormozi dives into the story of a lawyer who was facing severe financial challenges, losing $100,000 a year due to a broken business model. Hormozi outlines four key problems impacting the lawyer's practice and offers applicable solutions that can be beneficial for almost any service-based business.

The first problem was the lawyer's tendency to help everyone, which diluted his focus and resources. By eliminating distractions and focusing on core services that actually generated profit, he could redirect his efforts to what was most valuable. The second issue was underpricing his services, often motivated by fear of rejection. Hormozi emphasizes the need to be comfortable with pricing based on value rather than time, enhancing profitability and the ability to serve more clients.

Another key problem was a lack of control over client interactions, often letting clients dictate the process. To fix this, Hormozi introduces structured sales processes that could lead to increased conversion rates. Additionally, he advises on improving customer acquisition strategies, like optimizing online traffic and calls to action.

Finally, Hormozi highlights the need for a systematic sales approach, moving from casual consultations to clear, structured sales calls that qualify leads effectively and emphasize outcomes over hourly charges. The episode concludes that with these adjustments, the lawyer's practice could shift from losing money to potentially generating significant profits, showcasing a path to business recovery and sustainability.