You Need More Volume. Hormozi Hotline. | Ep 957

In this episode of the Hermozi Hotline, Alex Hermozi hosts a Q&A session, addressing specific business challenges faced by multiple entrepreneurs. The discussions cover a variety of topics, including effective ad spending, the importance of attribution in advertising, and strategies for influencers looking to leverage their reach for increased sales. One caller, an influencer in the weight loss sector, expresses concerns about attribution issues affecting their advertising, and Alex suggests solutions like getting proper ad tracking software and negotiating with affiliate partners to improve ad effectiveness.

Another entrepreneur in the online fitness space is struggling to convert leads from their content into sales. Alex encourages them to improve their content quality and emphasizes the importance of direct communication with potential clients, suggesting various ways to solicit leads. Similarly, a caller running a digital services firm is prompted to reconsider their pricing and offer strategy to attract and retain more clients.

Alex also provides tailored advice to a real estate agent aiming to double their sales figures, emphasizing the effectiveness of live video tours as a lead-generating tool. The overall theme of the episode highlights the critical aspects of identifying bottlenecks in business operations and making targeted adjustments to increase revenue.