The Automations You Need To Grow (Without Losing Your Mind)

In this episode, Helen Tudor and her guest discuss automation in business systems, particularly focusing on how to scale operations while maintaining a personal touch. They explore common fears surrounding automation, especially the concern that it can lead to a loss of human interaction. Helen emphasizes that when done correctly, automation allows for more human engagement at scale.

They highlight the effectiveness of WhatsApp and ScoreApp for automating client communications, sharing personalized messages through voice notes and tailored responses based on customer feedback. This approach allows businesses to engage clients meaningfully even when they cannot do so one-on-one. Additionally, they underline the importance of knowing your ideal client to design automations that truly serve their needs.

Helen shares her experiences and insights on how automation has transformed her business, enabling her to have multiple conversations at once and allowing her team to provide personalized support where needed. The discussion also covers the planning necessary to implement automation effectively, emphasizing the need for a clear understanding of client desires and the types of interactions that will enhance their experience. Finally, they touch on the risks involved with automation errors and the importance of feedback in optimizing automated processes.