Inside the Enhanced Games - the Controversial Startup Redefining Sport: | Aron D'Souza

In this episode of The Room Where It Happened, host Aaron D'Souza, CEO of the Enhanced Games, discusses his vision for an Olympic-style event where performance-enhancing substances are embraced rather than banned. He reflects on the evolution of sports and how the amateur ideals of the Olympics have transitioned into a preference for professional athletes. D'Souza argues that true innovation happens when new establishments are created rather than trying to reform old ones. He believes that the Enhanced Games can disrupt the current Olympic model by offering a new avenue for athletes to compete at their highest potential.

D'Souza is critical of the traditional Olympics structure, citing its reliance on taxpayer funding and the disparity in athlete earnings. He advocates for the Enhanced Games to be financially viable by being privately funded and focusing on digital engagement rather than in-person attendance. Throughout the conversation, ethical considerations around performance enhancement are discussed, and D'Souza draws parallels between sports and societal norms regarding enhancement in various aspects of life.

The episode further explores D'Souza's personal journey as an entrepreneur and the challenges he faces in building a new business model. He emphasizes the importance of talent recruitment, retention, and fostering a collaborative culture within his organization. D'Souza underscores that the Enhanced Games are not just about sport but represent a broader societal movement towards redefining human potential through technology and science. With a strong vision for the future, he believes in the inevitability of this change and his role in leading the way.