Introducing High Performance Business, with Colin Murray & Natalie Pirks

In the premiere episode of High Performance Business, hosts Colin Murray and Natalie Pirks introduce the concept of their podcast, focusing on the intersection of sports and business. They highlight how issues such as ticket prices, controversies, contracts, and takeovers are central to understanding the modern sports landscape. Each week, the podcast will feature insights from expert insiders, leading sports journalists, and star guests to provide listeners with a comprehensive look at how sports operate as a business in today's world. The hosts underline the crucial role fans play in this equation, indicating that the fan perspective is indispensable for fully grasping the dynamics of sports business.