#814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and the Moneyball of Fight Matchmaking
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The Tim Ferriss Show
This episode is titled:
#814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and the Moneyball of Fight Matchmaking
Notable Quotes
"Don't pray for an easy life; pray for the strength to endure a hard one."
"Suffering is the path to greatness."
"When you're fighting for something bigger than yourself, you become unbreakable."
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Get More InsightsEpisode Summary
In this episode of The Tim Ferriss Show, Tim interviews Chatri Sityodtong, the founder and CEO of ONE Championship, a leading global sports media property focusing on martial arts. Chatri shares insights about his unique business model, the cultural significance of martial arts in Asia, and how his personal experiences shaped his journey. From his childhood in a once well-off family to enduring hardships after his father's bankruptcy, he highlights the role of resilience. Chatri's philosophy centers around the core values of martial arts: integrity, respect, and discipline. Tim and Chatri explore the struggles of building ONE Championship from the ground up, including early failures, the importance of storytelling, and the role of social media in engaging audiences. The conversation also touches on partnerships with global broadcasters and the essence of martial arts as a means to inspire and uplift, both athletes and spectators. Throughout, Chatri emphasizes the beauty found in struggle and the importance of fighting for something greater than oneself.
Key Takeaways
- Resilience is key in both personal and professional life.
- Martial arts teach values such as integrity, respect, and discipline, which are essential in leadership.
- Storytelling and emotional engagement drive success in sports media.
- Partnerships with broadcasters and influencers are crucial for growth.
- Suffering can lead to greater meaning and strength in life.
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