#821: My Two-Year Secret Project, COYOTE — The Strategies and Tactics for Building a Bestseller from Nothing with Elan Lee of Exploding Kittens

Get the full episode insights!

Enter your email below to get notified about more insights from:

The Tim Ferriss Show

This episode is titled:

#821: My Two-Year Secret Project, COYOTE — The Strategies and Tactics for Building a Bestseller from Nothing with Elan Lee of Exploding Kittens

Notable Quotes

"You don't get what you deserve; you get what you negotiate."

"The best games, the ones that I pay very careful attention to, are when everything you do in the game creates an interaction between two players."

Episode Summary

In this episode of The Tim Ferriss Show, Tim Ferriss talks with Elan Lee, co-creator of the successful card game Coyote, which has gained popularity and is now available in various retailers. They delve into the journey of creating the game, discussing elements such as prototyping, game design, and the strategies needed for mass retail distribution. Elan shares insights about the art of pitching games to retailers, explaining the critical importance of engaging storytelling and visual appeal for successful ad campaigns. The conversation touches on the essential elements of playtesting, including how to build a network of test families who provide genuine feedback through videos, capturing their reactions to the game. They also talk about the intricacies of navigating the publishing process, exploring royalty structures, and the impact of crowdfunding in today's market. Ultimately, this episode blends personal anecdotes with practical advice for aspiring game designers and entrepreneurs who wish to tap into the gaming industry and create engaging and entertaining experiences for players.

Key Takeaways

The importance of playtesting with real families to gauge responses and gather feedback.

Crafting a compelling pitch for retailers requires effective storytelling and a solid marketing strategy.

Crowdfunding can serve as a launchpad for aspiring game designers, allowing them to validate ideas and gain traction.

Working with experienced agents or publishers can help navigate the complexities of game distribution and retail.