Fake fans, fake buzz? How your favourite band got big

In this episode of *Today in Focus,* the discussion centers on the indie band Geese and the recent allegations regarding their rise to fame being artificially manufactured through marketing tactics employed by a digital agency called Chaotic Good. The agency has openly provided services to musicians by creating fake fan accounts and manipulating social media discourse to boost an artist's profile. Shard D'Souza, a culture journalist, explains how this has raised questions of authenticity among fans who expected a genuine connection to the music scene. The episode delves into the dynamics of the contemporary music industry, examining how digital platforms like TikTok influence music consumption, the overwhelming number of tracks competing for attention, and the challenges indie artists face today.