890. Lee Glandorf, Creator of The Sweat Lookbook

In this episode, Ali Feller is joined by Lee Glandorf, a freelance marketer and the creator of The Sweat Lookbook Substack, which dives into running trends and fashion. They celebrate various personal milestones, including Lee's son's birthday and the Sweat Lookbook's anniversary. Lee shares how her relationship with running has evolved through motherhood, viewing it as a crucial part of her identity and mental health rather than merely fitness. They also explore trends they observed at local races, like whimsy in running attire and the increasing presence of hydration vests among runners.

The conversation shifts to industry trends, discussing how brands are responding to a growing demand for unique running styles and the importance of representing a diverse demographic within the sport. Lee highlights how whimsy and individuality in running gear are becoming more popular, attributing this to a desire for authenticity in a world increasingly influenced by social media. They also touch on the growing influence of female and plus-size athletes and the need for brands to cater to all bodies.

Lee discusses her successful event at the Boston Marathon weekend, where a pop-up space called the Rec Room showcased small brands, emphasizing community over sales. They conclude with Lee's reflections on running as a service, the vital importance of grassroots marketing, and her editorial direction for The Sweat Lookbook, as well as hopes for a Rec Room-like project in New York City. The episode resonates with themes of authenticity, community, and individual expression within the running world.