#317. The King of Personal Branding for Gary Neville & Steven Bartlett - Ash Jones

The episode features Ash Jones, founder of Great Influence, as he engages in a discussion about the importance of personal branding in modern business. The conversation opens with the acknowledgment of a changing landscape where reputation is crucial, and where many can easily misrepresent themselves online. Ash reflects on how he successfully helps notable personalities, including Gary Neville, develop their personal brands by guiding them in showcasing their authentic selves.

Ash shares his journey into the business world, starting from uncertainty about his entrepreneurial capabilities to successfully managing his agency for seven years. He emphasizes the challenges of being an entrepreneur, the significance of having the right team, and the necessity of financial foresight. Ash recounts his early experiences, highlighting the struggle of starting out alone, living with his parents, and gradually building his reputation and client base.

Throughout the episode, Ash demonstrates his growth and newfound confidence, expressing gratitude for his experiences, relationships, and the community he has built in his business endeavors. The discussion touches upon the pitfalls of seeking quick success, the importance of standing out in a crowded marketplace, and the virtue of authenticity in branding. Ultimately, Ash underscores the idea that personal branding is not just for founders and CEOs but is becoming essential for anyone looking to advance in their careers.