£10k/Month Private Medical Business at a Tough Crossroads (4k)

In this episode, business coaches James Sinclair and James Burt engage with Paul, an entrepreneur from the healthcare sector who operates Platinum Oak. The company has been struggling financially, currently generating around £10,000 a month after a dramatic decline in cash flow. Paul shares his challenges: raising awareness of his services while ensuring discretion, establishing a steady income, and navigating regulatory requirements.

Paul describes Platinum Oak as a healthcare provider that intersects with security, targeting high-net-worth individuals and corporate clients. His aspiration is to grow the business and offer a range of medical services from health checks to emergency medical support at events. However, his current model relies heavily on one-off jobs, which creates income instability. James Sinclair suggests a shift towards building a sustainable pipeline of steady clients through simpler offerings while considering expansion through acquisitions.

The conversation emphasizes the importance of messaging in marketing efforts and the need to simplify communications about services. Paul expresses a desire to focus more on business continuity alongside service delivery and acknowledges that building awareness while maintaining discretion is a delicate balance. The discussion wraps up with strategies for lead generation, emphasizing that building a business requires proactive sales efforts, creative approaches, and an understanding of market needs.