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Selling Fish at £100k/Month, Small Changes Could Unlock Huge Growth! (4k)

by James Sinclair

James Sinclair's Business Broadcast

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James Sinclair's Business Broadcast

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Selling Fish at £100k/Month, Small Changes Could Unlock Huge Growth! (4k)

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Notable Quotes

"I want you to feel ashamed of yourself. This is a colossal waste of your time."
"People want to buy good quality food—they will always want that."
"You need to keep going in there, kill them with kindness and keep giving them free product."
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Episode Summary

In this episode of the Business Broadcast, host James Sinclair speaks with Johnny, the owner of Conscious Food Company, which specializes in seafood. Johnny discusses his entrepreneurial journey, starting from a restaurant at 19 to creating a thriving business that generated over £100,000 a month. He shares the challenges he's faced, including staffing issues, profit margins, and the complexities of managing operations without adequate capital.

Conscious Food has experienced steady growth, supplying both households and restaurants. Yet, with a gross profit margin of 23-25% and net profit around 4%, Johnny seeks to improve profitability through direct buying and reducing reliance on middlemen. He aims to open a more efficient unit for processing fish and expand into new markets, including the Cotswolds.

The conversation highlights the importance of effective leadership and delegating responsibilities, as Johnny admits he is currently handling many operational aspects himself, which hinders growth. Sinclair emphasizes that Johnny needs to focus on sales and customer acquisition rather than administrative tasks. The episode concludes with actionable insights, particularly around hiring senior management and utilizing strategic partnerships for growth.

Key Takeaways

  • Consistent customer acquisition is vital for scaling the business.
  • Focus on improving gross profit margins by cutting out middlemen.
  • Hiring a dedicated office manager can free up valuable time for business development.
  • Building partnerships with local retail outlets can enhance market reach.

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