Krept: From Rapper To Building A £17.5 Million Baby Business!
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The Diary Of A CEO with Steven Bartlett
This episode is titled:
Krept: From Rapper To Building A £17.5 Million Baby Business!
Notable Quotes
"You should always feel uncomfortable, almost like you shouldn't be here. And that's the growth room, man. You can't be afraid of that."
"If I stop and I don't know if that's a recipe for disaster or not. I'm still waiting to find out."
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Get More InsightsEpisode Summary
In this episode of 'Diary of a CEO', Stephen Bartlett sits down with Krept, a prominent figure in the UK music scene known for his work as part of the duo Krept & Konan. The conversation begins with Krept's unexpected journey, starting from a simple Tinder match that eventually led him to a path of entrepreneurial success.
Krept shares his background growing up in Croydon, South London, where he navigated life surrounded by gang culture, violence, and a lack of opportunities. He reflects on the importance of pursuing education and a positive lifestyle to avoid the pitfalls that many of his friends fell into. The conversation highlights the significant loss of his cousin, Cadet, who passed away tragically just as he was achieving breakthrough success in music.
Discussing mental health, Krept openly admits to struggles with grief, especially after losing not only Cadet but also his uncle to illness around the same timeframe. He touches on the stigma around men's mental health, particularly in the Black community, and emphasizes the necessity for open discussions about feelings and seeking therapy.
As they dive deeper into Krept's professional journey, he recounts the pivotal moment when he and Konan faced a major turning point in their music career. A personal tragedy brought clarity to their focus on music, leading them to create viral content that propelled them forward.
Krept's entrepreneurial spirit shines through as he shares the story behind his latest venture, Nala's Baby, a baby skincare line developed after significant research into the safety and effectiveness of baby products. He describes the two-year process of creating Nala's Baby with his partner while navigating personal challenges and stresses the importance of surrounding oneself with the right team in business.
Ultimately, the episode delves into the lessons Krept has learned through adversity, including the importance of making amends with loved ones, prioritizing mental health, and the power of resilience in both personal and professional realms. Krept’s journey, peppered with lessons on grief, ambition, and the importance of emotional honesty, serves as an inspiring example for anyone facing similar challenges.
Krept shares his background growing up in Croydon, South London, where he navigated life surrounded by gang culture, violence, and a lack of opportunities. He reflects on the importance of pursuing education and a positive lifestyle to avoid the pitfalls that many of his friends fell into. The conversation highlights the significant loss of his cousin, Cadet, who passed away tragically just as he was achieving breakthrough success in music.
Discussing mental health, Krept openly admits to struggles with grief, especially after losing not only Cadet but also his uncle to illness around the same timeframe. He touches on the stigma around men's mental health, particularly in the Black community, and emphasizes the necessity for open discussions about feelings and seeking therapy.
As they dive deeper into Krept's professional journey, he recounts the pivotal moment when he and Konan faced a major turning point in their music career. A personal tragedy brought clarity to their focus on music, leading them to create viral content that propelled them forward.
Krept's entrepreneurial spirit shines through as he shares the story behind his latest venture, Nala's Baby, a baby skincare line developed after significant research into the safety and effectiveness of baby products. He describes the two-year process of creating Nala's Baby with his partner while navigating personal challenges and stresses the importance of surrounding oneself with the right team in business.
Ultimately, the episode delves into the lessons Krept has learned through adversity, including the importance of making amends with loved ones, prioritizing mental health, and the power of resilience in both personal and professional realms. Krept’s journey, peppered with lessons on grief, ambition, and the importance of emotional honesty, serves as an inspiring example for anyone facing similar challenges.
Key Takeaways
- Embrace opportunities and over-deliver to create future success.
- The importance of mental health conversations, especially among young men.
- Navigating grief is essential, and facing it can lead to personal growth.
- Choosing the right team and partners is critical for business success.
- Life is finite, so reconcile conflicts and prioritize relationships.
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