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SKIMS Co-Founder (Emma Grede): They're Lying About Work Life Balance! I Built The Kardashian Empire! I Built SKIMS Without Fashion Knowledge!

by DOAC

The Diary Of A CEO with Steven Bartlett

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The Diary Of A CEO with Steven Bartlett

This episode is titled:

SKIMS Co-Founder (Emma Grede): They're Lying About Work Life Balance! I Built The Kardashian Empire! I Built SKIMS Without Fashion Knowledge!

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Notable Quotes

"Work-life balance is your problem; it isn't the employer's responsibility."
"For me, the journey of building a business is about serving our customers and understanding their needs."
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Episode Summary

In this episode, Emma Grede, co-founder of multi-billion dollar brands like Good American and SkimSk.com, discusses her path to success, emphasizing that work-life balance is a personal responsibility rather than the employer's. Having grown up in East London, she describes how her upbringing shaped her determination and grit, fostering a strong work ethic that helped her in her entrepreneurial journey. Emma candidly shares her challenges with fertility and motherhood, detailing her journey through IVF and the eventual choice to pursue surrogacy.

She insists on the importance of hiring exceptional talent and creating a positive company culture, recognizing that surrounding oneself with greatness is crucial for success. Emma also addresses the external pressures women face in the business world and how societal expectations can lead to self-doubt. Through her experiences, she highlights the necessity of resilience, self-assuredness, and the power of community in overcoming challenges.

The podcast encourages listeners to aspire for their own greatness and serves as a platform for Emma to share valuable lessons learned throughout her career, especially regarding the importance of mentorship, taking risks, and the labor involved in achieving success. She ultimately hopes to empower others through her insights in her forthcoming podcast, 'Aspire.'

Key Takeaways

  • Work-life balance is a personal responsibility.
  • Surrounding oneself with exceptional talent is crucial for business success.
  • Embracing vulnerability and honest conversations about challenges can empower others.

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