Lead Gen vs. Closing: Which One’s Broken? | Ep 913
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The Game with Alex Hormozi
This episode is titled:
Lead Gen vs. Closing: Which One’s Broken? | Ep 913
Notable Quotes
"Life will not give you what you want if you want everything."
"You have to trade novelty for loyalty."
"If I don't see an adjusted, a risk-adjusted 20% improvement, I won't make any changes."
"Most of us just don't factor in the guaranteed 20% decrease for the potential."
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Get More InsightsEpisode Summary
In this episode, multiple small business owners share their experiences and seek advice on growth challenges. Ricky, who sells cocktail mixes, is struggling to increase brand awareness beyond word-of-mouth. He contemplates how to mechanize the sales process rather than chasing new markets, advocating for a focus on existing strengths such as outbound sales techniques.
Following this, Sam, who runs a transportation company, discusses the potential of expanding into product sales while grappling with cash flow constraints. The conversation emphasizes the importance of specializing, suggesting to stick with what has proven successful rather than diversifying too quickly.
Another guest, Chase, operates an exhaust hood cleaning service and faces commoditization issues. He learns from the discussion that instead of competing on price, he should focus on the unique value his service provides, thus decommoditizing it.
Kyle, who sells outdoor lighting, needs to maintain year-round leads beyond the holiday season. He explores whether to offer persuasive lead magnets or bundling services to attract clients.
Finally, Kira shares her burgeoning success as a publishing house owner but seeks clarity amid numerous ventures. The advice from the host suggests focusing on the strongest business area to scale effectively rather than diversifying into enterprises that may dilute focus. The episode underscores the theme of prioritizing and leveraging core competencies to drive growth and success for their businesses.
Following this, Sam, who runs a transportation company, discusses the potential of expanding into product sales while grappling with cash flow constraints. The conversation emphasizes the importance of specializing, suggesting to stick with what has proven successful rather than diversifying too quickly.
Another guest, Chase, operates an exhaust hood cleaning service and faces commoditization issues. He learns from the discussion that instead of competing on price, he should focus on the unique value his service provides, thus decommoditizing it.
Kyle, who sells outdoor lighting, needs to maintain year-round leads beyond the holiday season. He explores whether to offer persuasive lead magnets or bundling services to attract clients.
Finally, Kira shares her burgeoning success as a publishing house owner but seeks clarity amid numerous ventures. The advice from the host suggests focusing on the strongest business area to scale effectively rather than diversifying into enterprises that may dilute focus. The episode underscores the theme of prioritizing and leveraging core competencies to drive growth and success for their businesses.
Key Takeaways
- Mechanizing existing sales methods can lead to better efficiency and growth.
- It’s crucial to focus on core strengths and avoid spreading resources too thin.
- Decommoditizing services can improve perceived value and customer loyalty.
- Year-round profit opportunities can be created by blending seasonal services.
- Choosing to focus on one successful business over many can lead to better long-term results.
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