Big brands and trail running

In this episode of the Runners World Podcast, hosts talk to Kevin Fitzpatrick, the Global Vice President of Running and Outdoor at New Balance. The conversation revolves around New Balance's renewed focus on trail running, reflecting on the company's history and how it plans to innovate in this space after stepping back for some years. Fitzpatrick explains that the surge in popularity of trail running among younger demographics, particularly post-pandemic, has sparked New Balance to reestablish its presence in this area. He highlights the importance of community and partnerships, emphasizing that New Balance aims for slow, meaningful growth rather than just quick profits.

Throughout the episode, the hosts and Fitzpatrick delve into current consumer behavior trends, noting a significant increase in trail running participation driven by younger athletes. They discuss how New Balance is analyzing these trends to create products tailored to trail runners' needs, illuminating the nuances between various regional markets.

Fitzpatrick also shares insights on how New Balance plans to innovate its trail footwear, hinting at potential advancements such as carbon fiber technology tailored for trail conditions. The discussion encompasses the brand's strategic partnership with the Marathon de Mont Blanc and its commitment to being a responsible company within the outdoor and trail running community, prioritizing environmental sustainability and community value over profits.

This conversation reflects New Balance's ambition to not only contribute to the trail running industry through product innovation but to foster a strong community spirit and legacy in the sport.